What Could Simplify Day-to-Day Brand Marketing Tasks?

More than anything, successful brand marketing is a balancing act. Each day, you’re not only supposed to produce impactful content while staying true to your voice, but you have to do it while juggling multiple campaigns with stakeholder needs. With so much on a marketer’s plate, finding ways to streamline day-to-day tasks is a survival strategy, not a luxury.

Here are four strategies and tools you can implement to tackle overarching problems, along with several quick suggestions for taking care of smaller ones.

Smarter Task Management and AI Automation

Marketing work can be chaotic and informal, so it’s not uncommon for disorganized departments to scatter ideas and responsibilities through chat message chains or email. Team members end up having to manually create task lists (and recreate them each time), while discussions don’t fully translate into action.

Smarter task management means establishing clear ownership and setting up workflows that can easily be repeated across projects. AI’s predictive and automation capabilities make it the perfect tool to accelerate this strategy.

General automation is just a surface-level application, though. With AI-driven marketing automation, you can assess team members’ past performance and experience and assign ownership based on that. These tools can predict conflicts and bottlenecks or warn of capacity issues, letting you pivot early enough to complete tasks successfully and on time.

Content Scheduling Platforms

Being active on all relevant social media channels is a core part of daily brand marketing that can be extremely inefficient and tedious if done manually.

Content scheduling platforms are indispensable coordination hubs. They let you plan out optimal posting times far in advance and set up schedules on various social media sites without having to log into each one separately. Pairing them with AI content creation tools lets you create a single post and easily adapt it to fit individual social media sites for that all-important brand consistency.

Eliminating the Data Disconnect

Brand marketing is all about maintaining consistency, which is a challenge if the data required to do so is scattered and siloed. Email systems, CMS, individual social platforms, etc., provide individual metrics that take a lot of time and effort to unify and build reports from manually.

Analytics dashboards offer a complete overview of all relevant performance data. They provide real-time summaries and can point out trends or anomalies that impact brand perception.

Reducing Approval Bottlenecks Through Better Collaboration 

The nature of brand marketing means that taking action is often dependent on stakeholder consensus. However, feedback tends to get delayed or lost in email messages, preventing actual marketing efforts from moving forward.

Collaboration tools sort out these bottlenecks by offering a single shared environment where the creative members of your marketing team can work together on asset creation. Meanwhile, other stakeholders can leave comments on ongoing work or search for relevant information to speed up the approval process.

Quick Fixes to Daily Brand Marketing Pain Points

Solving the larger issues discussed above already helps a lot. That still leaves the small, persistent inefficiencies that silently bring down efficiency. Here’s a rapid-fire overview of such nuisances and how you can address them.

• Balancing several marketing campaigns – Prioritize the campaign with the most immediate impact and make the trade-offs clear to stakeholders
• Scattered files – Instead of searching for briefs and assets in emails or Slack exchanges, store relevant files in centralized cloud workspaces.
• Tone drift – Create and maintain reference guides that define messaging styles and brand voice.
• Repetitive asset creation – Avoid unnecessary work and creative burnout by recontextualizing and repurposing existing assets instead of always starting from scratch.
• Capitalizing on micro trends – Leave room in your content calendar for posts and viral content that can be made quickly in response to emerging trends in your niche.

‍