Duolingo, the hugely popular language learning web app, has refreshed its brand identity for their 300 million plus users. London-based brand consultants Johnson Banks came to us to help finesse the favoured concept, fine-tune it into a master logo and then extrapolate it into the design of a new custom display typeface, one that aims to become synonymous with the brand and create a distinct continuity of voice across all of Duolingo’s communications.